Visual Identity, Creative Direction
MOTHERSHIP
A speakeasy-style space serving as a dynamic hub for creatives to celebrate art, fashion, and culture.









Design Direction @ Huge
Space concept and photography by Nakamura.ke
NAKAMURA.KE
Experience design for the first glow-in the dark ramen noodle pop-up.






Coming soon THE OBAMA FOUNDATION
A unified experience positioning the organization as a cultural leader and content hub.








ROLE
Design Director

TEAM
Derek Fridman
Antoine Vidal
Filipe Guth
KRESUS
An identity and experience framework for a next-gen digital wallet that’s simple and intuitive.









EARLY MAJORITY, DIGITAL MEMBER BADGE
Visual ID, UX/UI, Creative Coding 
Designed with Stefan Kjartansson, Elise Mattingly, and Joy Howard










TAEKUS
Visual Identity, UX/UI







Coming soon THE BACKLOT
Imagine your happy place.






Visual ID
Designed with Gabriel Ricioppo

Coming Soon
VEN SPACE








RUE SOPHIA
Design Direction
Designed with Seriousandly








TRAEGER
Visual ID, UX/UI
Designed @ Work&Co
Team: Derek Fridman, August Tang, Joris Rigerl, Sunny Le