JOHN FERGUSON is an multidisciplinary designer and creative director based out of Atlanta.

He is the recipient of the prestigious Design is Human award, celebrating his impactful contributions to the field of design.

Guided by curiosity, John’s work balances craft and invention, blending artful moments with deep conceptual grounding to create meaningful connections. His practice spans diverse disciplines, including culture, visual language, narrative systems, storytelling, print, brand expression, digital product, art direction, mentorship, creative coding, and a touch of love and care.

He has  worked with clients including: Lululemon, The Obama Foundation, Harley Davidson, Netflix, Nike, Traeger, Early Majority, Randstand, JP Morgan Chase, and ABC Home.
NAKAMURA.KE, 2018DESIGN, CREATIVE DIRECTION


Created by Ami Sueki of Zoo as Zoo, Nakamura.ke is the world’s first glow-in-the-dark pop-up ramen shop, blending storytelling, art, and Japanese folklore into an immersive dinner-theater experience. Guests enjoy bioluminescent ramen served by mythical yokai in an enchanting underworld setting. In collaboration with Zoo as Zoo, we crafted two experiences: a 50-page AR-enabled zine featuring the menu and program, and a set of three interactive 5-foot portraits of the wait staff for diners to engage with.


Designed with Derek Fridman, Sunny Lee Photography by Nakamura.ke
THE OBAMA FOUNDATIONDesign Direction


44th president Barack Obama, a transformative leader, left a lasting impact on american politics and founded a global platform to empower and connect changemakers.

COMING SOON
KRESUSVisual Identity, UX/UI, Design Direction


Kresus is a next-generation digital wallet that captures and holds collectibles and branded rewards while providing a safe, user-friendly hub for your online identity. We created the brand identity and experience framework to establish its unique presence and ensure a simple user experience.



Designed at Work&Co with Derek Fridman, Antoine Vidal, Filipe Guth
EARLY MAJORITYVisual Identity, UX/UI, Creative Code


Early Majority creates gear for getting outside, championing gender equality in a category that has often overlooked women’s perspectives. By joining their brand community, members gain access to tools for living a life fueled by adventure, art, and activism. I partnered with their team to create the digital member badge brand through marketing initiatives and Web3 projects.



Designed with Stefan Kjartansson, Elise Mattingly, and Joy Howard
TAEKUSStrategy, Visual Identity, UX/UI


Taekus is a next-generation travel rewards card designed to elevate the travel experience, rooted in the concept of prismatic light and the fleeting beauty of moments in the sky. Capturing the wonder and inspiration of every journey, the brand reflects an innovative and aspirational ethos. As a consultant and design director, I helped craft the story, brand identity, and experience framework to shape this vision.