NAKAMURA.KE, 2018Design, Creative Direction
Created by Ami Sueki of Zoo as Zoo, Nakamura.ke is the world’s first glow-in-the-dark pop-up ramen shop. This immersive dinner-theater experience weaves storytelling, art, and japanese folklore, inviting guests to enjoy bioluminescent ramen served by mythical yokai in an enchanting underworld setting.
We collaborated with Zoo as Zoo and created two experiences: The first was a 50-page AR-enabled zine containing the menu, and program for the experience. The second was a set of three 5-feet interactive portraits of the wait staff, which diners can interact with.

Created at Huge.





Designed at Huge with Derek Fridman, Sunny Lee
Photography by Nakamura.ke