NAKAMURA.KE

Created by Ami Sueki of Zoo as Zoo, Nakamura.ke is the world’s first glow-in-the-dark pop-up ramen shop, blending storytelling, art, and Japanese folklore into an immersive dinner-theater experience. Guests enjoy bioluminescent ramen served by mythical yokai in an enchanting underworld setting.

In collaboration with Zoo as Zoo, we crafted two experiences: a 50-page AR-enabled zine featuring the menu and program, and a set of three interactive 5-foot portraits of the wait staff for diners to engage with.

Designed at Huge with Derek Fridman, Sunny Lee