TRAEGER APP, 2021Design Director
Over 30 years ago in Mt. Angel, Oregon, Traeger revolutionized outdoor cooking with the original wood-fired grill. Today, they remain the world’s #1 wood-fired grill, refining the craft through decades of expertise and innovation.
The Traeger companion app repositions the brand as a culinary authority, offering grill controls, automated cooking, and recipe inspiration. Its refreshed design broadens appeal, fostering inclusivity and welcoming a diverse audience.
Designed @ Work&Co with Derek Fridman, August Tang, Joris Rigerl, Sunny Le